Mark Jaffee Film Portfolio Mark Jaffee Contact Information Mark Jaffee Resume  
 
 
  Profile
 
 


I started my career as a production assistant at James Garrets and Partners during the birth of commercial television in South Africa. During my time there, I worked with directors Ridley Scott, Ashely Lazarus, Leslie Dektor and Peter Smillie. Finding a flair for organising the creative aspects of production, I switched from my technical beginnings to the creative management side of production, travelling worldwide to produce commercials.

With over 28 years of local and international production experience, my capabilities are wide-ranging. As a member of the Directors Guild of America, I have a strong background in the implementation of production in feature films, documentaries and TV Commercials. My primary focus in the industry however has been advertising. As a producer and first assistant director (DGA) of television advertisements, my credits include numerous national and international campaigns, including campaigns for the launch of Microsoft and the “Soccer Fan” international campaigns for Coca-Cola. In addition to my experience working with big-budget commercial clients, I have also done a lot of work with clients who have budget restrictions. I have always prided myself on my abilities to find creative solutions for such clients.
 
 

 
  Experience  
 
Producer — 2000-2007 WPP Quantum
 
 


I worked as part of the team that did the market research on the Launch of Levitra for GlaxoSmith Kline. Working closely with the creative team, I produced multiple test TV commercials, helped to lead focus groups, and then presented the research to the client. Over 15 different commercials were produced that were broadcast nationally, making Levitra a top-selling ED drug. I also worked on the launch of Clarinex for Shering Plough. All the commercials were produced in Australia to reduce the production cost. In addition, I produced commercials for the following clients: Claritin, Provigil, Crestor, Wells Fargo and Mobil.

 
     
 

Executive Producer — 1997-2000 Highway 61 Productions New York

 
 


As the Executive Producer of Highway 61 productions based in New York City, I directed a national sales team, drafting all of the budgets and supervising contracts and closings. As Executive Producer, I would take a creative idea and work in tandem with my client to resolve methods of getting an idea produced despite budgetary restrictions.The following is some of the work I produced at Highway 61: Hartford Financial Services Campaign for the 1998 Super bowl, directed by Peter Cherry; 1998 and 1999 Wells Fargo Campaigns directed by Bill Thompson; K-Mart - Garth Brooks, Shania Twain, Sammy Sosa; Nintendo; Baskin Robbins; Noxzema; Walmart; Honda; Cellular One; Montgomery Ward; Promise Margarine; Boulder Globe; Headhunter.net; Castle Lager; Toyota; Gardetto's; American Airlines and Tourism for New York State.

 
     
 

Line Producer and DGA First Assistant Director 1992- 1997

 
  Nick Rafter Chelsea Lotus Easy Spirit  
  Sam Bayer HSI Wieden & Kennedy (Amsterdam) Coca-Cola Global  
  Sam Bayer HSI Wieden & Kennedy (Amsterdam) Coca-Cola S. America  
  Paul Giraud HSI Leo Burnett Michael Conrad Marlboro Creative Spirit  
  Paul Giraud HSI Leo Burnett Michael Conrad Marlboro Adventure  
  Steve Kessler HSI DDB Needham NYC Lottery  
  Paul Giraud HSI Chiat Day Nissan "Africa"  
  Paul Giraud HSI McCann Erickson Milan Marlboro  
  Paul Giraud HSI Wieden and Kennedy Nike ACG Campaign  
  Paul Giraud HSI Wieden and Kennedy Microsoft Windows 95  
  Paul Giraud HSI Ketchum Advertising Acura "Italy"  
  Paul Giraud HSI Michael Conrad, Leo Burnett Marlboro Adventure  
  Paul Giraud HSI Hill, Holliday Coopers & Lybrand  
  Paul Giraud HSI Chiat Day Quaker Oil  
  Paul Giraud HSI Lowe & Partners Mercedes  
  Paul Giraud HSI Grey Advertising NYC Lucky Strike  
  Paul Giraud HSI Leo Burnett Michael Conrad Marlboro Creative Spirit  
  Paul Giraud HSI Leo Burnett Michael Conrad Marlboro Adventure  
  Paul Giraud HSI Messner,Vetere.... New Balance  
  Paul Giraud HSI Fallon Coca-Cola  
  Paul Giraud HSI Mullin Timberland  
  Paul Giraud HSI Goldberg, Moser, O'Neil NFL and NHL  
  Paul Giraud HSI Messner,Vetere,Berger... New Balance  
  Danny Ducovny Cucoloris Films Inc McConnaughy Walgreens  
  Danny Ducovny Cucoloris Films Inc FCB

Citibank

 
  Danny Ducovny Cucoloris Films Inc Lintas Chevy Camaro  
  Ian Macdonald Ian Macdonald Productions Cohen Johnson Chi Chi's  
  Anthony Hoffman Cucoloris Films Inc Temerlin McClain Greyhound  
  Anthony Hoffman Cucoloris Films Inc McCann Erickson Chemical Bank  
  Danny Ducovny Cucoloris Films Inc Temerlin McClain American Airlines  
  Anthony Hoffman Cucoloris Films Inc DDB Needham McDonalds  
  Todd Allen Ian Macdonald Productions Bozell Inc Greyhound  
  Anthony Hoffman Cucoloris Films Inc Messner,Vetere,Berger

MCI

 
  Ian Macdonald Ian Macdonald Productions ABC On Air Promos ABC  
  Ian Macdonald Ian Macdonald Productions Backer Spielvogel Bates UNICEF  
  Ian Macdonald Ian Macdonald Productions Backer Spielvogel Bates Chevrolet  
  Anthony Hoffman Cucoloris Films Inc Ayer Bayer  
  Anthony Hoffman Cucoloris Films Inc McCann Erickson ATT  
  Anthony Hoffman Cucoloris Films Inc Lintas/Campbell Ewald American Savings Bank  
  Anthony Hoffman Cucoloris Films Inc Schultz & Friends Tchibo Coffee  
  Giaco Angelini Ian Macdonald Productions Bozell American Airlines  
  Danny Ducovnny Cucoloris Films Inc Bozell American Airlines  
  Michael Givens Gibson, Lefebvre, Gartner JWT Jeep  
  Anthony Hoffman Cucoloris Films Inc Hal Riney Blue Cross  
  Anthony Hoffman Cucoloris Films Inc JMB Resistol  
           
 

Producer — 1989 – Head of Production – Harmony Pictures Los Angeles

 
 


At Harmony Pictures, my job included research, estimating, cost analysis, cost control, hiring and supervision of freelance staff, contract and fee negotiation, client meetings and presentations, vendor relationships, assisting in sales, monitoring shoots, reviewing job actuals, insurance claims, union negotiations, and supervision of all post- production.

 
     
 

First Assistant Director — 1980 -1989

 
 

I worked as a first and second assistant director on many feature films, TV series and commercials.

 
  Director Position Project Production Company  
  Robert Altman Line Producer “Tanner 88” 15 part TV series HBO Television  
  Bill Faure Assistant Director
2nd Unit
“Shaka Zulu” 16 part
mini series
Harmony Gold  
  Lewis Teague Assistant Director “Collision Course” Dino De Laurentis  
  Bob Giraldi Assistant Director "Hiding Out" Dino De Laurentis  
  Brian Trenchard Smith Assistant Director “Turkey Shoot” Hemdale  
  David Hemmings Assistant Director “Beyond Reasonable Doubt” Hemdale  
  David Hemmings Assistant Director “Race for the Yankee Zephyr” Hemdale  
  Michael Laughlin Assistant Director “Strange Behavior” Hemdale  
 

 
 

Additional Experience

 
 
Documentary Filmmaker
 
 

Wrote, directed, and produced the award-winning documentary, Pol'ePol'e (2001). Various awards.

 
 

 
  Education  
 


West Surrey College of Art and Design (UK).

 
     
 

Member of the Directors Guild of America

 
     
  References available upon request